What’s it like to launch a new jazz recording label?
A conversation with
Legendary three-time Grammy award winning record producer Carl Griffin
In the Brave New World of digital music, streaming radio stations and instant access, Carl Griffin has some tried and true lessons in a music recording industry in which he has signed and produced new talent for years. A resume that includes 15 years as Senior VP of A&R Records and the promotion & marketing of GRP Records, a standard-setting quality output of contemporary jazz music and artists who remain household names today (Lee Ritenour, Dave Grusin, David Sanborn, Arturo Sandoval, Joe Sample, The Crusaders, The Rippingtons and more). Enter ALFi Records, where Mr. Griffin is now Senior VP, teamed with founder Albare (Albert Dadon) virtuoso jazz guitarist, songwriter, producer and music promoter from Australia. Together they’ve launched their new jazz label, like “taking a plunge in a pool where you know the water is cool” Albare reflects, “Eventually you just jump in.”