It’s true that life turns in cycles and if you wait long enough ‘that thing’ will come round again. Next to Jack White we chant with enthusiasm for the return of vinyl albums. No digital image can replace that piece of artwork and the depth of it’s inner sleeve with all the secrets of time embellished right there. Album covers are the poster, the poem and the package for the project at hand.
This past Christmas, vinyl was on many a wish list and the first half of 2016 saw a 56% increase in sales which set the year up to be on track for the biggest record sales in over two decades.
But who’s buying all these records? According to industry researchers half of vinyl record buyers are under 25. They also find that men are more likely to buy LPs than are women, which might not come as a surprise given record collecting’s rep as a boys’ club.
Progress shows blending the best of the old with the new is a killer combo and with Apple Music & Spotify – one is able to test drive the music before they lay their money down. It’s very cool to feel the pendulum swing towards something we can really hold on to. Music is the universal language with the ability to cross a multitude of barriers and now more than ever, albums are a solid investment in the arts.